Smartbrief on Leadership Poll: When adopting a new tool for business what are you most interested in knowing?

Here is an example of some of the great information you receive when signing up for RSS Feed of SmartBrief on Leadership.  You can sign up at www.Smartbrief.com Much has been made of the power of social media as a new tool for business. When you think about exploring and adopting a new tool in your business, what are you most interested in knowing?  How companies in my industry use it.  39.38% How it is being used in marketing and customer service.  33.19% How other companies of our size use it.  9.00% How leading Fortune 500 companies use it.  8.85% How it is being used in R&D and innovation.  6.19% How it is being used in HR and recruiting.  3.39%

Eyes on the competition: Results of last week's SmartBrief on Leadership poll question make it quite clear that organizational leaders are in the early stages of evaluating social media as a business tool. As is often the case with new practices, business leaders are looking at their competitors' practices to see what strategic possibilities social media might offer their own organization. --Eva Schmatz, president, Summus Limited

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