Monday, December 24, 2012

Bring....

If a child can do this, why can't we?

Bring peace to your own tiny corner of the world.  

Bring hope to your table as you sit down to eat. 

Bring joy to those you love most.

Bring heart to those who you may have ignored.

Bring thanks to your frustrations.

Bring miracles to your everyday routines.

Bring open doors to your neighbors.

Bring love.  Everywhere.

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On this Christmas Eve, in the quiet of the morning, I bring you my hope that your day is filled with childlike wonder.  See this Christmas through the eyes of a child, a very special child.  He brings Hope, Peace, Joy, Gratitude and Miracles to you every day.  His heart is open to you always with the greatest of these gifts.  Love. Bring it.

 

 

Posted via email from MoJoCMO

Sunday, November 4, 2012

Weaving calm into any situation.

I am in the middle of a great opportunity in my workplace.  I am part of a group learning the art of Integrity Coaching.  We have homework weekly and this week's homework is to focus on emotional responses.

I've jumped off my balance beam of life - and am weaving work and life together.  I've always compared and contrasted my learnings at home and work.

My husband is really good at keeping emotions in check.  When a teenager does what teenagers often do he will bring humor into the situation while I often bring emotional drama to the table.  Emotional drama doesn't help any situation.

 

He also brings a calm into the picture.  This is an art I am trying to learn. It's not easy.

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How often have you been in a meeting where somone says or does something that is irritating. How do you respond?  Do you emotionally knee-jerk a response versus calmly thinking through prior to answering?  Do you let others bring their thoughts and ideas to the conversation?

There is a difference between passion and emotional outbursts.  Passion is a part of your fabric that you bring to projects and strategies you care deeply about.  Emotions are often misguided reactions that can destroy a project and strategy quickly.

Our family is very emotional.  We are very loud and fun and also quick to bring an emotional response to our friends and colleagues.  While that can be engaging and fun, it can also be stressful and detrimental.

Yet you can learn to bring calm into your life and work.  You can learn to pause in situations and look at the big picture before responding.  Here are three key calming rules I am focusing on:

 

1) Never respond to an email, voice mail, text, post or other communication when angry.

          No Regrets.

 

2) If you find your voice rising. Take 5 Deep Breaths. 

         This Really Works!

 

3)  Ask others their perspective on your emotional triggers.

       Your close colleagues and family know you better than you often do.

 

Weaving calm into your daily life needs to become a learned habit.  It takes practice and patience.  Have you ever communicated emotionally and regretted it later?  What did you do to improve your communcation style?

 

Today's Weave of the Day;   Practice calm.  Practice. Practice. Practice.  (It just may make Perfect)



 

 

 

 

 

 

 

 

 

 

 

 

 

Posted via email from MoJoCMO

Monday, October 29, 2012

Weaving Your Work Into The Balance Beam of Life

I love to work.  I love to relax.  I love my family. I love my work family.  I'm tired of people telling me to balance my work and family.  I don't want to balance my work and family because frankly I'm not good at balancing.   I'm clumsy.  I often spill on myself.  If I'm walking on a balancing beam I will fall off.  I don't like falling down or falling off anything.  So I'm done balancing work and life.  I'm going to weave it. Period. 
Weave

Everything I do in my family life invariably relates to my work life and vice versa.  When my kids learn a painful lesson in life I find myself relating that to something happening at work and I try to learn from it myself.  When an "Ah Ha" moment happens at work, I find myself wanting to mimic the positive reactions into my home life.  I'm going to start blogging more about this weaving of my two worlds - in a more structured fashion.  When I do I'll tag / keyword "Weave" so it's simple to find.  I also would love you to share the way you weave through your life.  

My first weave is a simple one - positive reinforcement.  My son came home from a Hockey Tournament and was thrilled with words he heard from coaches. He let us know at the dinner table that complete strangers said really nice things to him about his skating style. How often do we do that in our work - tell people that we don't work with side by side that they are good at what they do?  When someone tells you how does it make you feel? It makes you feel like you want to improve, be better and continue to impress.  Today's Weave of the Day is:  Surprise someone in your work and home life by letting them know you notice something they do very well. 

Posted via email from MoJoCMO

Wednesday, October 17, 2012

#GratefulFor - Celebrating Anniversaries and the Teams that Make Me Smile!

Today is my One Year Anniversary with Consumers Credit Union! Yesterday was Bosses Day. I spent the day yesterday in Strategy Sessions with my CEO and Exec Tam.

My Marketing team surprised me with flowers and a nice card --

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Posted via email from MoJoCMO

Friday, October 12, 2012

You Can Limit Ad Tracking On IOS 6 - Thank's @BusinessInsider!

Here is a great article about advertisers tracking you - and how you can limit this in IOS-6.  I've also created an easy screen shot.

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Posted via email from MoJoCMO

Monday, October 8, 2012

The Three Most Important Words For..... Well Everything.

I stopped by the Pathway to Caregiving Conference.  It's an all day conference put on by a stellar group of dedicated organizations,  including Clark Retirement Community where I'm proud to serve on the Board of Directors.

The conference focused on support for anyone on the journey of memory loss.  One of the sessions I attended ws called The Meaning Behind Behaviors:  Actions and Reactions.   Karen Stobbe of In-TheMoment spoke about how caring for people with dementia is all about communication. 

When she asked the question, "what are the three most important words you can say to someone as they age?" my mind immediately went to "I Love You."  That's an easy one right?  I was wrong.

Karen explained that the most important words for anyone is "I Need You."  I paused and thought about that for a moment and brought it out of the conference and into everyday life.

You know the feeling you get if you feel your talents, skills, or face it just plain you in general are not needed.  You feel discarded and unworthy and your confidence slips.

In the workplace the three little words "I Need You" are just as important.If you are a manager do you keep your team focused? Do they understand their work is needed?

In the workplace feeling unneeded leads to productivity and trust issues.  How can we make sure that we help those we work with (or live with)  feel needed? 

Tell people how they are needed

Tell people why they are needed

Tell people out loud they are needed.

Learn what your non-verbal clues are saying to your colleagues and team members.

Listen without interruptions

Karen Scholton's three most important words are critical for those who work in dementia care.  The same holds true for anyone working ... well anywhere.

 

 

 

 

Posted via email from MoJoCMO

Sunday, September 30, 2012

A Day in the Life of My IPhone 5

One full day with my Iphone 5. My Iphone 4S met up with asphalt at a recent MSU game and I took advantage of my upgrade offer and ordered an Iphone5. The phone arrived in 2 days. Within an hour of opening the pretty white box I transferred my phone number, backed up from iCloud, and was in business. Today was my first full day with my Iphone5. Here's how we spent the day together: Checked the time in the morning when I woke up Sent a quick text to the family Saw a linked-In note and responded Sent a fun text to hubby Uploaded Chili-Cook off pictures to Facebook Album from evenings neighborhood challenge (Ours took 3rd!) Set up reminders for tasks for upcoming work week Read ZITE articles and tweeted interesting links Reviewed upcoming week on calendar "Watched" the Ryder Cup with the help of Twitter Did some banking online Researched oblong toilet seat lids Placed Amazon order of oblong toilet seat lid Played a few games of Words With Friends Placed address for Monday's off-site strategy session into Maps Downloaded Audible Book One Shot by Lee Child Sent photo of "found coat" in closet after cleaning to friends and family (no one has claimed it yet) Sent a few messages to Kids on Facebook Enjoyed the newsfeed on Facebook Reviewed news stories on Headlines App Wrote notes focusing an Escan Corporate Strategy Booklet Reviewed Pinterest and Instagram Shared a photo for work on FaceBook Plugged in for the night Set Alarm Am now unplugging myself My Iphone 4S is now happily hooked to our Bose system with Pandora rocking. My kids did have breakfast and dinner and we had 2 "breaks" for card games. I also helped my husband sort and organize the rooms of the house we are "blowing up and starting over" In other words - I had a very fun and productive day. Thanks Iphone5. I'm thinking of naming you. Any suggestions?

Posted via email from MoJoCMO

A Day in the Life of My IPhone 5

Thursday, September 27, 2012

Morning Wake Up Call!Vote on this photo - Take Your Best Shot Chicago

OK - If I didn't REALLY like the photo I wouldn't enter - but now that I did I want to see how "big" we can go. Vote now!Click on link IF you like this photo of my morning wake up call in Chicago!

VOTE BY CLICKING ON LINK BELOW :)
https://apps.facebook.com/bestshotofchicago/?pbb_qsi=68876167&=PBB_TakeYourBe...

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Posted via email from MoJoCMO

Sunday, September 16, 2012

Did you climb a tree today?

It was intentional.  The walk to the nearby elementary school was intentional.  As part of Living a Full Screen Life I had determined to make my Sunday one filled with exercise, readings and organization at life and home.  (And a few family card games thrown in for good measure.)

I walked with my iPhone tuned into an Audible book, part II of The Absent One, a Department Q novel by Jussi Adler-Olsen.   The time listening to detectives and mysterious unsolved investigations is a mind thrilling escape that I take part in daily. 

As I was walking I had every intention of heading to the playground and finding a swing set to hop onto.  Walking up the driveway  I could see the tops of the monkey bars.  There is a big turn in the drive which leads your eyes to a woody area as you curve up the road.  Smack dab in the straight line of my eyesight was a  big maple tree with perfect climbing branches.  The reason they were perfect is they began at the base.  I'm a bit leery of jumping up and attempting to start a climb without a guarantee of a mere 12 inch drop at the end.  These limbs were outstretched as if to say,  come climb up no matter what your age!

And so I did.

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As I perched upon the limbs about 6 branches from the forest floor I gazed up and snapped the picture of the tree limbs above me. 

Why climb a tree?  For me, it is a symbol of continuing to reach for more every day.  When you climb a tree you need to think ahead, plan your steps and look at the next move.  If you falter you can stumble, fall and even break.   There are many different moves you can make while climbing a tree.  You can be risky and jump to the next level.  You can be careful and only go so high or reach for more stable branches.

There are many things we do in life that we stop doing as we grow older.  We may feel we it's child's play and not worthy of our grown up world.  Many people stop climbing trees well before they are adults.  Perhaps they were reprimanded too often from concerned parents. 

I didn't wake up this morning thinking I was going to climb a tree.  But I sure am glad I chose to grab a limb and start the climb, breaking the cautionary thought process that comes with experience and age.  You may be feeling cautious about a project at work.  You may be thinking you already know how to do something well and don't need to take that extra reach to get to the next level.  If so, go find a tree and start the climb.  As you relax and look at your surroundings from a bit higher vantage point you just may see things differently.

C'mon - go find that tree!

Posted via email from MoJoCMO

Sunday, September 9, 2012

Let's Create a Full Screen Happy Life

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Pretty Stress Free Life Pictured Above! 

I've been spending the morning preparing for a cleaning out of now college freshman Emily's bedroom.
She did a great job packing and sorting.   The left behind is her childhood memories that will be stored away until she's ready to re-open the fun in her own home someday.

My Sunday's are often spent preparing.  I indulge myself with readings all morning  while I ponder the task list in front of me.  Today's task that looms ahead is one that is exciting and yet melancholic at the same time.  Two of the articles I read hit home with me today as I prepare for the challenge:  

The first is from http://zenhabits.net/ and it explains how we need to begin living a Full Screen Life.  

In it author Leo Babauta explains how we often are doing two to three or four things at once:

"We’re doing one work task while trying to stay on top of email, text messages and social media. We’re talking with a friend while seeing what we’re missing on Facebook and Instagram. We’re eating while planning. Making love while thinking about work."  Babauta shares his concept on living a "Full Screen Life" by focusing only on the one task you are doing.  If you are engaging in a discussion with your daughter - don't think about work - truly engage in the moment with your daughter.   He showcases how to do this and encourages practice. 

The second reading came from a review on Gretchen Rubin's new book,  Happier at Home:  ''Kiss More, Jump More, Abandon a Project, Read Samuel Johnson and My Other Experiences in the Practice of Everyday Life.'   Rubin dedicated a school year to making her home a place of greater simplicity, comfort and love.  I would love this book as a Christmas Gift (Hint Hint) and in the meantime have reviewed the reviewer and know that Rubin is on to something.  (‘Happier at Home: Kiss More, Jump More, Abandon a Project, Read Samuel Johnson, and My Other Experiments in the Practice of Everyday Life’ by Gretchen Rubin http://mymindonbooks.com/?p=6142)

Perhaps it is because our home has gone from a loud and open doored place where 6 kids introduced us to every form of friend and foe into a quieter more grown up house with two teenagers who rarely fight and revel in playing games with their ol' Mom and Dad.  Perhaps it's because I'm about to clean out a post-high school girl room and bring more space to what was once a very overcrowded home while celebrating another pretty successful push from the nest.  Either way the two readings that I came across today I believe did not show up by accident.  

The funny thing is - when you are in the midst of the madness of raising kids and raising career goals is when you really need to live a Full Screen Happy Life.  Don't get me wrong. I'm not in any way thinking my life was not full and happy -  I am saying there is comfort in intentional happiness and full attention at work and home. 

I'm excited and humbled at this juncture in our lives.  My work is compelling, challenging and just plain fun.  My life is less stressed with school activities and more open to new learnings and opportunities.  I'm taking the two readings from today and combining them at work and home.  Get ready to practice with me.... let's jump into a Full Screen Happy Life!

Tip #1 for Full Screen Happy Life:    Cards, Dice and Game Boards belong on every table - both office and home - not hidden in closets or drawers! 

Posted via email from MoJoCMO

Sunday, September 2, 2012

Pride, pain and a comforting blanket: The spaces to fill when your kids head to college.

We call ourselves "nearly empty nesters" because we are down to two at home. Raising our six kids to be independent and happy has been our goal. Who knew they would take the instruction literally and we would be left with hearts heavy with pride and pain. The pride is palpable. Each of our kids is uniquely their own person and truly live in their own skin. And yet together they are bonded with family experiences that have bound them together, for good and bad, with loud and oft times obnoxious laughter. The pain is one that lays heavy like a blanket left out overnight during a spring rain. It is one that comes after forgetting to take it indoors and you know it will lighten over time - to be used again to warm and protect. Where did the time go? We are driving our fourth to a college out of state. She independently took the reigns to make this college dream come true. She woke up this morning and gave us one more "Emily" moment, loudly worrying about the clock and the drive and the potential late arrival for registration. Our immediate family and her closest friends know and love these "Emily" moments--- she saves them for us because it is us she feels the most trust with and trusts us to love her when she lets off steam. Of course she is right to do so. Those "Emily" moments are what we will miss the most and yet can't pretend to miss when they are fewer and far between. When you leave your kids to begin their own chosen paths you end up with something you couldn't wait to have more of: Space. There is space in your home with doors open for return. There is space in your heart once you let go of the sodden blanket in its core. We have given our children the space to go and do and be and live. They have in turn filled up the spaces of our lives with joy and a wonderful feeling of anticipation for their future. In five minutes we begin unpacking our fourth and making her new space her own. The space in between our last hug and her new life is wide open. Our pride and pain mingle as we unpack her new blanket - appropriately a warm, dry comforter.

Posted via email from MoJoCMO

Wednesday, May 9, 2012

Marketing that works: Know, Serve & Delight Your CUstomers.

Know. Serve. Delight.

It's been over six months since becoming a part of Consumers Credit Union.What an amazingly vibrant six months of learning and relationship building I've encountered. I love my work and my colleagues - and most important my members!

I have a very strong background in communication and marketing with over 12 years experience in marketing and publicizing Credit Unions. With that experience comes a joy of knowing it's important to break through barriers of knowledge on just what a credit union is and why everyone should look into them for all of their financial needs. That is the easy part of marketing. When asked what is my most important and challenging role the answer is simple: Providing customer service both internally and externally that has customers yelling Wow! Anyone can analyze data and create a campaign that draws attention to a target audience. Actually bringing the audience a service that surpasses their expectations is a whole other component that can easily be dropped. Once dropped, a customer will most likely not pick up the connection again or will come to the table with negative attitudes and perceptions. This negativity makes a marketing teams job that much more difficult.

Marketing professionals have both internal and external customers. Quality marketing is not effective if the public knows about the concept but your corporate colleagues do not or vice versa.
Here are three key ways that help us keep all of our customers served:
1) Know your customer intimately
2) Serve your customer the way THEY like to be served
3) Delight your customer the way YOU would like to be delighted

You can't go wrong if you know who you are talking with, how they like to be connected with and ensure they feel respected and cared about.

Knowing, Serving and Delighting your customer is hard work - guaranteed to work in any marketing.

Posted via email from MoJoCMO

Friday, May 4, 2012

Monday, April 16, 2012

My Lenten of Disconnect

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I gave up FaceBook and Words With Friends for Lent.  It was easy to say I would do it.  Actually going cold turkey was the hard part. My daughter asked me to and so I did.  I think she was as tired of my head bowed to the iphone as I was of hers.  It was about time I bowed my head to more important things. 

I set up ground rules so that I wouldn't be accused of cheating. (More on that later)

1) I needed to stay connected to work and industry social media.  My success in my career is part and parcel social media so I could not just stop enhancing my skills or marketing my fabulous company.  My family knew that I would be continuing to surf, read, post, repost, tweet, retweet, square off, Link myself in, and more - but that I wouldn't be reviewing my personal Facebook site. 

2) I have many mediums connected together so if there were posts on my page that I wasn't aware of, I was given dispensation for the unintentional lapse of connection.


At the time of my start date in the game Words With Friends I had the maximum amount of games going and was ahead on all but 2.  To ensure I didn't play the game, I totally deleted it from my Iphone and Ipad.  This was the smartest solution because I didn't receive any "push" notifications telling me I was resigning.  This would have been an unbearable sight for my competitive spirit.  And the whole point of giving something up for Lent is to embolden your spirit, not break it.

 (read the other tips for disconnecting here:  http://mojocmo.posterous.com/my-roi-for-giving-   up-facebook-and-wwf-for-len)

My friends and colleagues asked me to write about 'what I missed the most' and to answer the question, 'was it worth it?"

Words With Friends,  What I Missed The Most:
I missed one or two people who made me Laugh Out Loud with the messages they would send after playing a particularly difficult word.


Words With Friends, Was It Worth It?
The time away from the game truly did help me see how I had formed a habit of checking the game at least 10 times a day.  I learned you don't have to use your brain to throw up letters on a screen.

I enjoy connecting face to face playing scrabble - or yahtzee - or farkle much more.  I now have 3 Words With Friends games going and only play once a day.  I feel reborn and it's a great feeling!  My WWF truly taught me WWJD and I am proud of that.

Facebook What I Missed The Most:
I missed my kids posts and my FB Friends who make me smile from the inside out.  I'm not about to tell you that I felt sad not being on Facebook.  I didn't.  I did feel "out of touch" when people around me would say "did you see on facebook?" I liken that to listening to someone talk about the TV show I missed.  You stare politely at those talking through you and you move on.

I happened to read a fascinating article,   Is Facebook Making Us Lonely?  By Stephen Marche
http://www.theatlantic.com/magazine/archive/2012/05/is-facebook-making-us-lon...  days following the end of Lent.  Take time to read this article and much of how I felt hits the nail on the head. 

In the article Mr. Marche writes about a Carnegie Mellon study of 1,200 Facebook users which concludes the effect of Facebook depends on what you bring to it: 
 

'Everybody else looks so happy on Facebook, with so many friends, that our own social networks feel emptier than ever in comparison. Doesn’t that make people feel lonely? “If people are reading about lives that are much better than theirs, two things can happen,” Burke tells me. “They can feel worse about themselves, or they can feel motivated.”  '

I have always been a very social person.  Giving up Facebook allowed me to connect socially in other ways.  I read quite a bit more and I attended more events.  I also connected with friends I hadn't connected with in a long time.  My life is a full one and I found that I enjoy the personal connection of laughter with someone vs., laughing at a screen. Yet I don't feel Facebook is the big bad time waster or that I was "on it too much."  I realize now that I enjoy seeing, learning, hearing, laughing, crying, and communicating with others all of the time and Facebook is one tool to allow me to do that. 

I did replace group texting with facebook posts.  My son could not wait for Lent to end so he would stop getting awakened with my inane group texts,  An example is "Good Morning Family! I Love You!"    Those texts surly put the surly in my kids at times!

The stories that I did miss were the ones that were very personal.  Finding out a friend's wife has cancer was not easy to learn about second hand.  Yet, what is Facebook if not the ultimate in second hand news?  Just knowing my family kept me up to date on the posts that mattered deep to your soul made me realize how important connecting through Facebook can be.

 
Facebook, Was It Worth It?
Giving up Facebook was not as difficult as I thought.  I often was given elaborate explanations at the dinner table when the family started talking about "what was up" which was always about Facebook.  I also cheated.  My loving husband and daughter would text me updates they knew I would want to know about.  I would text my "conspirator"  a photo I thought no one could live without so she would post and tag me in it.  (Guess what - they could have lived without that photo!)  I wasn't proud of the fact I cheated. But I am human after all.   I am proud of the fact I admit it.  (WWJD)

My Lenten journey had me questioning not IF I should use the different applications, networks or games but HOW I should use them.

Matthew 21 includes the following verse:
"....And Jesus entered the temple and drove out all who sold and bought in the temple, and he overturned the tables of the money-changers and the seats of those who sold pigeons. He said to them, “It is written, ‘My house shall be called a house of prayer,’ but you make it a den of robbers.”


My Lenten of Disconnect gave me pause to realize I choose to make my house a prayerful one and turn away from those who wish to bring harm, negativity, or a disingenuous spirit to my life.

We can make Facebook and all of the other Apps, Mediums, Networks into what we choose and we can be better people because of how we use the tools in our life. 

Learning these facts and living them daily tells me my Lenten journey was a success.  (well except of course for the human moments of just a wee bit of cheating)

 

Posted via email from MoJoCMO

Thursday, March 15, 2012

It's a tough job but...

1-Family_60_V1.mov Watch on Posterous

Very proud to showcase our members stories. Makes it pretty easy to come to work when you work with people who have passion, care about others, and make you smile!

Posted via email from MoJoCMO

Saturday, March 3, 2012

MoJoCMO Fits me to a tee.

MoJo = Great Vibes.
MoJo = Mom Johnson (6 Cool Kids)
CMO = Chief Marketing Officer, Consumers Credit Union.
Love my family, neighborhood & friends and colleagues & connections!

Posted via email from MoJoCMO

Friday, February 24, 2012

My ROI for Giving up Facebook and WWF for Lent.

My daughter looked me in the eyes and said - you could give up Facebook and the game you play when you're talking to me. 

That did it.  I listened to her and now and living a life of organizing my locker room.

I am paid to know about and utilize Social Media Tools to their fullest extent.  So I explained to Ellie that I could do it - but that I would still blog and I would still utilize the social media pages Facebook.com/consumerscu as well as @ConsumersCU, Linked In, Twitter, and the ConsumersCU Pinterest accounts.  

I have switched off Personal FaceBook Posts and Words With Friends.   I'm giving you a step by step guide on how I've completed this daunting task:\

1) Stop all notifications.
I went into settings on my Iphone, MacBook Air and Ipad and turned off all notifications.  I am amazed at how much this one little step took the
"want" out of seeing what is going on.  If it's not up in my face I tend to look for something else to do.

2) Turn off email notifications in the programs themselves.
I turned off email for FaceBook a long time ago because I was tired of having 20 You're Invited to Zombie Wars requests in my in box each morning.
I had not turned off Words With Friends because I am very competitive and wanted to always respond right away.  I have 19 games going. I turned off
my email notification and I am slowly trying to get past my intense desire to play just because I don't want to resign - and I will resign automatically because I'm 
not  playing.  I've resigned myself to that fact.

3) Bookmark Professional Social Media Only.
I took off all of my personal social media sights on my personal browser.  This helps me not be enticed just to habitually click it when I have a few moments.

4)  I moved the APPS off my main screen on my Ipad and Iphone.  This was easy and when I need to use FB for business I know where it is.

5) When I do open up the FB page it opens to my professional Consumers page vs., my home page.  Wha-La - that was quick and easy.  The only issue I have
is I see the red button that shows my personal notifications and friend requests.  I ignore them and so far have over 100 notifications!  I know they are mostly zombie
requests - but still.

What do I miss most about my personal FB?

I miss bragging about my kids.
I miss saying happy birthday.
I miss looking at my Hubby's face on his page - I love his profile pic and his face makes me smile.  (I've fixed this by putting the pic in my camera again)
I miss LOL from some of my friends posts - FB Friends posts can be hysterically funny.  
I miss knowing if I'm missing something important like a death or sickness.

My family knows to alert me in a text if there is something HUGE going on - but otherwise it's been relatively quiet.

What do I miss most about my WWF?

I miss knowing I'm SO close to beating some of my toughest rivalries
I miss playing 9 games with my husband while he sits next to me - and we don't speak - we just go back and forth.  Every once in a while you hear a snicker.  I miss the snickers. (so I'm eating them instead)

What am I gaining?

I am not one who thinks social networking is a time waster.  My work and life revolve around keeping people connected and staying connected.  So for me it's not about wasting time.  But it is about connecting.  I am gaining new insight into how we have become attached to our smart phones. How when we play a game at home we casually glance to look at the phone when it is not "our turn" vs., being in the moment with everyone. This is selfishness beyond belief.

I am also gaining knowledge of when posting something is just frivolous vs. having meaning.  

Mostly I am pausing to be calm, still and prayerful.  

I will continue to take a ton of pictures - and I'll upload them in an album called "40 days and 40 nights of Photos" 

To give you an example - here is a pic of Ellie's artwork that is being displayed at the Forest Hills High School Art Display.  (I just can't help bragging!) 

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I'll keep you posted!


Lynne J. Johnson
Consumers Credit Union
Chief Marketing Officer

Good Times Ahead>>

616.214.0207 iphone
269.342.7904 x1753 office
269.488.1885 fax



Posted via email from LifeWithLynne

Monday, February 13, 2012

Digital + Face to Face = Engagement!

I love that I'm celebrating my 4th month anniversary with Consumers Credit Union the week of Valentine's!   One of my first goals was to visit each of our 13 offices and meet members and colleagues face to face.

In Marketing we are always trying to get more "face time" with our customers.  Some marketers are focused on numbers of visits,  unique visitors, friends and followers. In this new digital world they are important.  But I am a strong believer in real face time - where you can make eye contact and understand the feeling of what's being said.  You can communicate without guessing what the "text" or "email" really was trying to say.

I just spent last week traveling through West Michigan meeting with our Consumers members.  The stories they share are inspiring.  I've talked with a Coldwater mom who has only a few more payments until she's debt free.  I've met a South Haven entrepreneur who came to Consumers for a car loan as a student. He told me that the loan changed his life, enabling him to finish school. He has just opened a brand new laundromat in Hartford!  I've met a woman from Kalamazoo who's aunt was Elvis' Seamstress. (How cool is that?!) I've learned that because we have savings programs in our elementary partner schools, entire families have come to us to learn about budgeting and saving money.  I have also learned Consumers colleagues are chairing amazing charity events this year while working full time.  I can't wait to see those events come to life.

One way we will help share those stories is through our new Consumers Kodachrome effort. We will be taking to the streets to see our community partner's work in action.

Consumers volunteers spent Friday night with hundreds of people dressed in Pink!  We supported the West Ottawa #PinkOut and introduced our Kodachrome by Consumers concept with you, capturing the fun and excitement in pictures of communities doing the right thing.  Monies raised from the basketball game will go to VanAndel Institute for Cancer Research. Being there to see the excitement was so much fun and being able to share it with you is even more fun. (See the results here!) 

Join us all year long as we continue to share your stories one member at a time.  Who knows, you may just make it to the big screen - American Idol has nothing on our members!  See for yourself here!


I read with interest a recent blog by Steve Olenski on the LinkedIn Forbes CMO network.  He writes:  "A recent McKinsey Quarterly study revealed that having the ability to engage their customers and leverage those relationships is the No. 1 digitally related challenge facing marketers today."

The challenges we all face - whether we are on a marketing team or a hockey team- are connecting in a way that matters.  It's about using the right tools to communicate.  A teenager may like his or her mom to text (even though they say it is so uncool).  A teacher may request email.  A grandma may want to sit on the porch swing and chat.  What ways are you staying connected?

My role at Consumers Credit Union is to ensure we keep the lines of communication open and educate members on our services and products.  What ways can we stay connected with you?  Please share with me your thoughts lynne.johnson@consumerscu.org.  And by the way, if you'd like to be in pictures, sing a song, or just tell us about your member experience you can connect to me or goodtimesahead@consumerscu.org.

Posted via email from LifeWithLynne

Tuesday, January 10, 2012