At Mashable, we constantly hear about innovative and unique advertising campaigns. Some of them have inspired us (like the #BeatCancer campaign) while others just made us scratch our heads (like the Bingathon). However, a new method of advertising we came across today just has us dumbfounded.
A German book company, Eichborn, decided to think beyond the booth at the 2009 Frankfurt Book Fair. The advertising stunt they concocted though is something that, uh, flies in the face of convention.
Eichborn’s “smallest commercial gimmick in the world” was simple: attach physical banner ads to actual flies. Yes, they somehow tied small red Eichborn banner ads to flies and let them loose in the Frankfurt Book Fair. The result was flying advertising that nobody could miss.While we’re sure that the flies didn’t appreciate the extra weight, you have to give it to Eichborn for its creativity. Still, we’re hope fly ads don’t become a trend; we don’t attend conferences just to be pestered by branded insects. The amazing video is below:
[via Wired]
Friday, October 30, 2009
It's Friday so from the Can't Make this Up File... "Flying Banners on FLIES!" #Mashable
via mashable.com
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