Tuesday, April 13, 2010

Seven Insights For Collaboration | Carol Kinsey Goman, Financial Post | SmartBrief on Leaderhip

Seven insights for collaboration

Carol Kinsey Goman, Financial Post 

One my most popular speaking topics is "Harnessing the Power of Collaboration." The topic's popularity stems from corporate clients around the world realizing that "silo mentality" and knowledge hoarding behaviours are wasting the kind of collective brainpower that could save their organization billions, or lead to the discovery of a revolutionary new process or product, or, in the current economic climate, help keep their company afloat when others are sinking!

And it's not just corporate profits that suffer when collaboration is low: the workforce loses something too. Individuals lose the opportunity to work in the kind of inclusive environment that energizes teams, releases creativity and makes working together both productive and joyful.

From my upcoming seminars, here are seven insights for harnessing the power of collaboration:

1. Collaboration is a leadership issue. In trying to capture and communicate the cumulative wisdom of a workforce, the public and private sectors have invested hundreds of millions of dollars in portals, software, and intranets. But collaboration is more than the technology that supports it, and even more than a business strategy aimed at optimizing a organization's experience and expertise. Collaboration is, first and foremost, a change in attitude and behavior of people throughout an organization. Successful collaboration is a leadership issue.

2. Collaboration is essential for organizational change. Over the past 25 years, I've worked with a variety of very talented leaders, and one thing I know for sure: Regardless of how creative, smart and savvy a leader may be, he or she can't transform an organization, a department or a team without the brain power and commitment of others. Whether the change involves creating new products, services, processes – or a total reinvention of how the organization must look, operate, and position itself for the future – success dictates that the individuals impacted by change be involved in the change from the very beginning. 

3. Visioning is a team sport. Today's most successful leaders guide their organizations not through command and control, but through a shared purpose and vision. These leaders adopt and communicate a vision of the future that impels people beyond the boundaries and limits of the past. But if the future vision belongs only to top management, it will never be an effective motivator for the workforce. The power of a vision comes truly into play only when the employees themselves have had some part in its creation.

4. Diversity is crucial. Experiments at the University of Michigan found that, when challenged with a difficult problem, groups composed of highly adept members performed worse than groups whose members had varying levels of skill and knowledge. The reason for this seemingly odd outcome has to do with the power of diverse thinking. Diversity causes people to consider perspectives and possibilities that would otherwise be ignored. Group members who think alike or are trained in similar disciplines with similar bases of knowledge run the risk of becoming insular in their ideas. Instead of exploring alternatives, a confirmation bias takes over and members tend to reinforce one another's predisposition.

5. Relationships are key. The outcome of any collaborative effort is dependent upon well-developed personal relationships among participants. Not allowing time for this can be a costly mistake. For example, all too often, in the rush to get started on a project, team leaders put people together and tell them to "get to work." This approach proves less than productive, as the group hasn't had time to get to know one another, to discover each other's strengths and weaknesses, to build trust, nor to develop a common understanding and vision for the project.

6. Trust is the glue. Trust is the belief or confidence that one party has in the reliability, integrity and honesty of another party. It is the expectation that the faith one places in someone else will be honored. I recently conducted a survey of middle managers in an attempt to pinpoint the state of trust and knowledge sharing in their various organizations. What I found is a crisis of trust: suspicious and cynical employees are disinclined to collaborate – sharing knowledge is still perceived as weakening a personal "power base." And, despite lots of lip service to the contrary, too many corporate leaders still don't trust employees with the kind of open communication that is the foundation of informed collaboration.

7. Body language matters. I'm writing a new book on the role of body language in effective leadership, and am collecting examples of the "body language blunders" that leaders make. Here's one that highlights the fact that when a leader's verbal support for collaboration conflicts with his or her nonverbal behaviour, an audience will disregard the words and believe the body language:

I was in an important meeting, and the presenter was telling the group how much he welcomed any input we could provide. But at the same time he was using both his hands to nonverbally push the entire group away. The amazing thing was that he repeated this sequence several times, always saying that he would welcome our input while making the exactly the same "push back" gesture. It was all I could do not to absolutely lose it and laugh out loud. I almost did, but that would not have been good!

Today's corporation exists in an increasingly complex and ever-shifting ocean of change. As a result, leaders need to rely more than ever on the intelligence and resourcefulness of their staff. Collaboration is not a "nice to have" organizational philosophy. It is an essential ingredient for organizational survival and success.

Troy Media

Carol Kinsey Goman, Ph.D. is an executive coach, change-management consultant and international keynote speaker at corporate, government, and association events. She's the author of The Nonverbal Advantage: Secrets and Science of Body Language at Work, and her new book, The Silent Language of Leaders will be published in the spring of 2011.

Read more: http://www.financialpost.com/executive/hr/story.html?id=2779503#ixzz0kzBLmNSq

Posted via email from LJJ Speaks!

LjjSpeaks: Need motivation? Smile and watch the greatest Return On Your Investment appear before your eyes!

Thank you for communicating with me! I will be out of the office through April 13, 2010. I will rarely be checking email and voice mail. I will respond to you after April 14. You can schedule a presentation, workshop or keynote address through my website with my online assistant. www.TheJjWay.com.

Have a fabulous week!


Lynne Jarman-Johnson
"Vacation starts now!"

Posted via email from LJJ Speaks!

LjjSpeaks: Need motivation? Smile and watch the greatest Return On Your Investment appear before your eyes!

Monday, April 12, 2010

Awesome Matrix: How To Choose Social Media Programs by Brand, Lifestyle, Product or Location | Jeremiah Owyang

Matrix: How To Choose Social Media Programs by Brand, Lifestyle, Product or Location

Web Strategy by Jeremiah Owyang

Origiinal Post:  http://www.web-strategist.com/blog/2010/04/08/matrix-how-to-choose-social-media-programs-by-brand-lifestyle-product-or-location/


Brands confused by choices on how to deploy social media programs
I recently spoke to the global marketing team at a large technology company, and one of the questions being wrestled with was deciding if social media efforts should be setup by brand, vs product teams wanting to create their own unique pages and experiences.  A specific question emerged “Should we setup our efforts by product type or by brand?” There are drawbacks and upsides to each of these, and I wanted to layout the ramifications.

[Whether companies setup their social programs by 'Brand, Lifestyle, Product, or Location' they must choose wisely. Each deployment has a different benefit and drawback --the savvy will use in combination.]


Brands who choose poorly risk community backlash -those that do not choose risk worse
Companies that choose poorly will have wasted internal efforts and resources, set up false expectations for customers and may struggle with trying to redact a program in public where customers are already assembling. In particular, social failures like Wal-Mart’s branded community ‘The Hub’ have now become a case study of doing it wrong. Yet having no strategy means that product teams, regional teams, and individual regions will do whatever they want –causing clean up for corporate late.

Matrix: How To Choose Social Media Programs by Brand, Lifestyle, Product or Location | 

Web Strategy by Jeremiah Owyang

How to Choose The Right Mix:

  • First, be customer focused. Companies should first identify the social graphics of their customer base to understand where they are online.  Secondly, they should understand their social behaviors, who influences them, and how they influence others.  In most cases, customers have already assembled their own communities and analysis should be done on how to join them where they already are.
  • For best results, use in combinations. Rarely is the world an ‘or’ but an ‘and’.  Companies should know when to use these in an orchestrated combinations.  Sophisticated social strategists are mapping all of their programs against marketing funnels to know which tool should be used during what customer phase.
  • Think long term –not just by campaign. Don’t launch short term social efforts unless it’s just around a single event and the expectations are clearly set up front.  Grown fans, followers, or subscribers is an investment that will cost you, so plan on doing this for the long term –not a short one-off campaign.  Remember, in most cases, customer communities have been here before your brand was on the social web, and likely they will be here after your brand.

Posted via email from LJJ Speaks!

Awesome Matrix on How to Choose Social Media by Brand, Lifestyle, Product, Location | Jeremiah Owyang

Matrix: How To Choose Social Media Programs by Brand, Lifestyle, Product or Location

Web Strategy by Jeremiah Owyang

Origiinal Post:  http://www.web-strategist.com/blog/2010/04/08/matrix-how-to-choose-social-media-programs-by-brand-lifestyle-product-or-location/


Brands confused by choices on how to deploy social media programs
I recently spoke to the global marketing team at a large technology company, and one of the questions being wrestled with was deciding if social media efforts should be setup by brand, vs product teams wanting to create their own unique pages and experiences.  A specific question emerged “Should we setup our efforts by product type or by brand?” There are drawbacks and upsides to each of these, and I wanted to layout the ramifications.

[Whether companies setup their social programs by 'Brand, Lifestyle, Product, or Location' they must choose wisely. Each deployment has a different benefit and drawback --the savvy will use in combination.]


Brands who choose poorly risk community backlash -those that do not choose risk worse
Companies that choose poorly will have wasted internal efforts and resources, set up false expectations for customers and may struggle with trying to redact a program in public where customers are already assembling. In particular, social failures like Wal-Mart’s branded community ‘The Hub’ have now become a case study of doing it wrong. Yet having no strategy means that product teams, regional teams, and individual regions will do whatever they want –causing clean up for corporate late.

Matrix: How To Choose Social Media Programs by Brand, Lifestyle, Product or Location

What it is:Benefits:Drawbacks:What no one tells you:
BrandCompanies often created their own Facebook/Twitter/Blog site focused on the company logo, brand, and corporate news.  See early pioneerDirect2DellSony Electronics Twitter,GM’s Fastlane BlogOn brand. One stop shop for all things related to the brand.  Easy place to find company news, product announcements.  Often, corporate teams can support an ongoing programLess trusted. Will often lack engagement, personality, and as a result decreased trust.  If brand doesn’t allow customers to talk to each other or self-express, it’s odd talking to a logo.It’s important to set expectations on the type of communications that will happen, be sure to have a community policy in order to enforce. See Nestle’ case example
LifestyleBrands created lifestyle communities such as communities for Wells Fargo’s teen,Amex’s small business owners, or even by cultures like Asian Avenue or BlackPlanetStaying power. By joining customers in the way they already self-organize you’re matching their existing needs –beyond your product pushOff message. Less control over the conversation which may extend beyond your brand and products and talk about what matters in their life.  Product focused teams may not have right mindset ‘customer-first’ mindset.First, find where they may already exist and consider joining. Create your own lifestyle deployment only to meet an unmet need.  Often this is at the mouth of the marketing funnel.
ProductBuilding a Facebook, Blog or Twitter feed for a specific product or product line.  See the Playstation blog,Doritos Facebook page,Specific info. Meets the needs of the Product Marketing Manager to give tight information about a productGranular and insular. Lack of customer focus and risk of investing in a community that could become irrelevant if the product reaches end of life. Lack of solution sell to lifestyle as consumer may want to purchase several products.If your product has staying power and a thriving community around it (likeXboxPS3) with sub products around it it may make sense.  Consider this towards the bottom of the marketing funnel, or even customer support.
LocationRestaurants, hotels, and retail stores may want to create their own Facebook, MySpace, Yelp experience. Or specific regions may have different product sets and create their own communities to meet a unique culture.  See Four Seasons Twitter indexHyper targeted. Local markets may benefit from geo location marketing as location based social networks like GoWalla, FourSquare, MyTown, and Yelp grow.  Provide unique local experience.Lack of control. These individual pages may be setup by the managers daughter and lack true long term resources or ability to fend of sophisticated situations. Danger in these sites becoming abandoned over time, with no clear way to retire them without community backlash.Likely, this is already happening. Get ahead of it and provide the right training, processes, and hotlines for these disparate groups to have autonomy –but within clear set of guardrails protecting your brand.

How to Choose The Right Mix:

  • First, be customer focused. Companies should first identify the social graphics of their customer base to understand where they are online.  Secondly, they should understand their social behaviors, who influences them, and how they influence others.  In most cases, customers have already assembled their own communities and analysis should be done on how to join them where they already are.
  • For best results, use in combinations. Rarely is the world an ‘or’ but an ‘and’.  Companies should know when to use these in an orchestrated combinations.  Sophisticated social strategists are mapping all of their programs against marketing funnels to know which tool should be used during what customer phase.
  • Think long term –not just by campaign. Don’t launch short term social efforts unless it’s just around a single event and the expectations are clearly set up front.  Grown fans, followers, or subscribers is an investment that will cost you, so plan on doing this for the long term –not a short one-off campaign.  Remember, in most cases, customer communities have been here before your brand was on the social web, and likely they will be here after your brand.

Posted via email from LJJ Speaks!

LjjSpeaks Blogpost: Top Seven Ways to "Jump Back In" After Vacation

Top Seven Ways To "Jump Back In" After Vacation
By:  Lynne Jarman-Johnson

How many times have you said to yourself or heard others say, “I need a vacation from my vacation?”  After 8 days of spotty internet access I have been sifting through communication messages and have come up with the top seven ways to organize and jump back into reality.

1) Write down the most calming and enjoyable aspects of your vacation in 5 words.  Mine are:
        Family
        Sunshine
        Ocean
        Laughter
        Faith Signs 

2) Keep the words with you posted somewhere to see as you begin to re-connect into the real world.  This is a critical step.  Remember to feel the relaxation you felt while away from the pressures of daily life. (I try to immediately forget  the hassle of travel- and chalk that up to part of the fun!)  If you start feeling tense - look at those words, close your eyes and picture yourself back in the “relax mode”

3) Organize your communication.   Prioritize who you need to reach out to first.  I use down time (airplane waits/ airline trips/ car trips when I’m not the driver) to organize the “must respond to first” emails, texts and networking messages. I place them in folders of “Do Immediately, Look At Today, and Review this week.” Then I tackle them one by one. The categorizing is important because it helps to keep you on track and you will feel inspired and ready versus disorganized and overwhelmed.

4)  DO NOT let other colleagues issues and “fires” become your “fires.”  Immediately keep your calm hat on and respond only to communication that will help you move forward with your prioritized list. It is OK to respond in a positive way but don’t jump on the treadmill of panic.  Don’t allow others to have you feel stressed the second you return. 

5) Don’t forget to change back “out of office” auto replies or voice mails that say you are not available.  (But don’t change them too early - if you are truly on vacation - yet came home a day early - stay on vacation!!!) 

6) Begin planning for your next break.  Take mini breaks throughout the day. Re-look at the words and photos you have of your time away.  The more relaxed and focused you are at work, the more enjoyable you make work for others, the more you will engage in a more productive work flow. 

7) Thank those who helped you relax and have a great time while you were away.
 It could be those you met while traveling or those at home who helped make your trip more enjoyable.  Take the time to thank them for helping you be able to take a break and re-energize for the work ahead! 

Posted via email from LJJ Speaks!

LjjSpeaks: Patience and organization help you jump into the workday! Let's patiently organize!

Thank you for communicating with me! I will be out of the office through April 13, 2010. I will rarely be checking email and voice mail. I will respond to you after April 14. You can schedule a presentation, workshop or keynote address through my website with my online assistant. www.TheJjWay.com.

Have a fabulous week!


Lynne Jarman-Johnson
"Vacation starts now!"

Posted via email from LJJ Speaks!