Know. Serve. Delight. It's been over six months since becoming a part of Consumers Credit Union.What an amazingly vibrant six months of learning and relationship building I've encountered. I love my work and my colleagues - and most important my members! I have a very strong background in communication and marketing with over 12 years experience in marketing and publicizing Credit Unions. With that experience comes a joy of knowing it's important to break through barriers of knowledge on just what a credit union is and why everyone should look into them for all of their financial needs. That is the easy part of marketing. When asked what is my most important and challenging role the answer is simple: Providing customer service both internally and externally that has customers yelling Wow! Anyone can analyze data and create a campaign that draws attention to a target audience. Actually bringing the audience a service that surpasses their expectations is a whole other component that can easily be dropped. Once dropped, a customer will most likely not pick up the connection again or will come to the table with negative attitudes and perceptions. This negativity makes a marketing teams job that much more difficult. Marketing professionals have both internal and external customers. Quality marketing is not effective if the public knows about the concept but your corporate colleagues do not or vice versa.
Here are three key ways that help us keep all of our customers served:
1) Know your customer intimately
2) Serve your customer the way THEY like to be served
3) Delight your customer the way YOU would like to be delighted You can't go wrong if you know who you are talking with, how they like to be connected with and ensure they feel respected and cared about. Knowing, Serving and Delighting your customer is hard work - guaranteed to work in any marketing.
Here are three key ways that help us keep all of our customers served:
1) Know your customer intimately
2) Serve your customer the way THEY like to be served
3) Delight your customer the way YOU would like to be delighted You can't go wrong if you know who you are talking with, how they like to be connected with and ensure they feel respected and cared about. Knowing, Serving and Delighting your customer is hard work - guaranteed to work in any marketing.
Posted via email from MoJoCMO
